![]() ![]() ![]() In addition, planograms are used by manufacturers as a medium to optimize the appearance of their merchandise in the store. Product placement is one of the most important aspects of the retail industry, so as to maximize sales and minimize wasted space. Planograms are used in several retail companies to show product placement on a shelf in the store. PlanogramĪ planogram is a visual diagram that provides the detail of the placement of merchandise inside the store. In this article, we will explain what Planogram and SOS reports are. Planogram and Share of Space (SOS) reports are examples of various key reports that must be sent to the Head Office. ![]() But good field execution becomes nonsensical if the reports we send cannot provide good insights to the Head Office. Considering that the marketed products are diverse, in large quantities, and are spread across many areas, the field execution reports have become important concerns for decision makers to carry out the marketing strategy moving forward. In the Retail and FMCG world, a Marketer is not only required to master the field but also has to report to the Head Office. Please scroll down for a Bahasa Indonesia version of the article. ![]()
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